“Media is the only vehicle that truly and directly reaches consumers” – says Anurag Batra
Anurag Batra is the Chairman & Editor-in-Chief of the BW Businessworld Group and the Founder & Editor-in-Chief of the exchange4media Group. He is an entrepreneur, journalist, an angel investor and a media observer. Batra talks about the announcement of the Union Ministry of Information and Broadcasting in November 2020, that digital audio-visual content, including films and web shows on over-the-top (OTT) streaming platforms and news and current affairs on online platforms, would be brought within its purview. “The decision evoked a mixed response. Some welcomed the regulation, while others questioned the government intervention, saying it interfered with creative expression”, states Anurag Batra . Dr. Anurag Batra brings into view that while this is about the growth in digital, facts have proved that ‘digital’ has become too broad a term from what it once was. “Specific attention needs to be placed on some of its aspects, which are now becoming industries in their own rig...